Publisher’s Workshop 23rd & 24th April 2013 Periyar Thidal, Chennai

Key Highlights

 Day 1

  9.30 am           Inauguration

10.00 am           Basics of book publishing

                         Steps to Publishing, Manuscripts,

                         Editing, Pre-press activities, printing

                         and bringing out in a book format

10.45 am           Comfort Break

11.00 am           Costing and Estimation – Pricing

                         Strategy for a book

11.45 pm           Intellectual property and copy right :-

                         Piracy – In conventional & digital


12.30 pm           Marketing of books – Children's books,

                        Technical books, Higher Academic

                        books, Fiction, and Paper back

1.15 pm            Lunch

2.00 pm            Working in a team

3.00 pm            Coffee / Tea break

3.15 pm            Challenges in Distribution and Selling /


4.00 pm            How to work with International


cont...   Distribution, rights,

                        representation, literary agent,


4.45 pm            Close

 Day 2

  9.30 am          Marketing techniques for

                        New age - Social Media

10.15 am          Coffee / Tea break

10.30 am          Innovation is the key to success

11.15 am          Impact of E-publishing:

                       Digital Era

12.30 pm         Valedictory and certificate


1.00 pm          Lunch & Close

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